During the 2024 Paris Olympics, the KC Current sought to promote their players participating in the games. Four cities were chosen, all hosts of the Women’s Soccer event: Lyon, Nice, Marseille and Bordeaux. Double decker tour busses in each city would have a branded vinyl wrap applied to the rear section.
Olympic Bus Wraps
Initial sketches to visualize the a player stepping out of a painting or art frame and onto the street. It is a connection to the rich artistic history of France as well as a nod to the gold medals of the Olympic games.
Final designs incorporate player and stadium imagery as well as a focus on gold textures. A unique challenge was the French law requiring translation of all non-French copy in the design. This required double the amount of text, while still working around the vents, lights and windows of the bus itself.
