To celebrate their inaugural season at CPKC stadium, the KC Current partnered with local winery, Amigoni, to create a series of canned wines. Each of the 3 styles of wine would be sold in premium areas of the stadium.
Wine Label Designs
Sketches & Initial Concepets
Initial designs aimed to balance the refined sensibility of wine with the energy of soccer. My main inspiration were craft breweries, which emphasize bold colors and illustrations on their labels.
Final Designs
Each label represents the 3 core colors of the club (teal, navy and red) and features the crest with soccer related imagery behind it. The overall design was standardized to ensure room for government labels and barcodes. This was also necessary for legibility on the small 200 ml cans.
